Where Smart Shopping Meets Smarter Growth.

A smarter way for merchants to grow, with stronger visibility, meaningful customer engagement, and the opportunity to join ShopNJoy early as a pioneer merchant.

ShopNJoy mobile app home screen with merchant modules

What We Offer

ShopNJoy is built to help merchants strengthen visibility, connect with shoppers more meaningfully, and explore new growth opportunities through a smarter, support-led platform.

MerchantTech provides tools to help you draft and tidy up promotions with less manual effort.

Your business can also be listed in our in-platform search, so shoppers can find you by category, location, or keywords.

AI-generated merchant content and search support

Get hands-on guidance from our Merchant Success team to help you onboard, shape your promotions, review activity, and grow effectively on ShopNJoy.

Merchant reward benefits overview

Merchants can earn points from referred shoppers, based on program rules.

Points are tracked in-platform so you can see what activity took place and what was credited, without relying on guesswork.

MerchantTech compensation model overview
AI-generated merchant content and search support

Merchant Tools

Capabilities that power your day-to-day operations and unlock more value from ShopNJoy.

NJoyBuild

Our AI assistant that helps merchants generate, configure, and continuously enhance promotion content with less manual effort.

NJoyBook

Our reservation module that keeps booking workflows simple so merchants can manage availability and customer slots more efficiently.

NJoyCash

A rewards conversion module where merchants can redeem and convert eligible points into cash.

Meet Our Team

Experienced founders driving ShopNJoy's mission

Andrew Lim

Andrew Lim

Founder & CEO

Choy Siew Kai

Choy Siew Kai

Co-Founder

Cheng Soon Keong

Cheng Soon Keong

Co-Founder

Christina Lim

Christina Lim

Chief Marketing Officer

Dr. Alan Megargel

Dr. Alan Megargel

Chief Technology Officer

Milton Low

Milton Low

CEO, Fund Management Subsidiary

Regina Lim

Regina Lim

Chief Merchant Officer

Danesh Laino

Danesh Laino

Head of Sales and Merchant Success

Mark Ho

Mark Ho

Marketing & Communications Lead

Wai Kin Koh

Wai Kin Koh

Head of Engineering

Pat Mak

Pat Mak

Office Manager

Jeffry

Jeffry

Software Engineer

Join Us Early

Joining early gives merchants the opportunity to be part of ShopNJoy’s first phase as we build momentum and grow the network.

01

Be Seen First

Stand out as an early featured merchant and gain visibility with shoppers looking for smarter deals and local discoveries.

02

Promotion & Discovery Tools

RCreate clearer, more attractive promotions and get listed in ShopNJoy search so shoppers can find you by category, location, keyword, or offer.

01

Be Seen First

Stand out as an early featured merchant and gain visibility with shoppers looking for smarter deals and local discoveries.